I used to loathe household chores. The thought of my parents telling me to do the dishes or take out the trash would cause me to feel instantly overwhelmed. Despite my mom’s instructions, my room as a kid went without being vacuumed for years and my closet was an avalanche waiting to happen.
My outlook on cleaning today is a different story because of two factors. The first is my job as a bartender downtown. Cleaning up after other people all day and night makes it just a littler easier to pick up after myself. The other factor is a recent move that is catapulting my buying habits into domestic realms.
Just as with any new habit, whether positive or negative, there is a need for money. It may be an unplanned purchase that results in healthy behaviors like a new water bottle, or it can be a chronic purchase that is influenced by an addiction like smoking. Whatever habit it may, none are immune to change, especially the habits that develop at early-adulthood.
I remember vividly the first purchase that kickstarted my infatuation with shopping for clothes. It was with my sister at the mall in seventh grade. I was every advertiser’s dream; a young consumer with disposable money and the potential to engrain branding deeply within my development. My love for clothes is stronger than ever, but I have a growing amount of other responsibilities that balance out my checkbook in a more adult direction.
Instead of only worrying about the fun things in life, I have new things to budget for. To keep my positive habits moving in the right direction I need the necessary tools. Each new product I use and brand I explore represents a similar opportunity for corporations like my first clothes shopping experience. Except this time, efficiency and price rule over everything else.
Understanding how development influences purchasing habits could have a profound impact on the way people buy things. Adulthood doesn’t have to be boring. With the help of brands who understand the demographics they are appealing to, cleaning could become every young adult’s next passion.