I’m obsessed with brands because of their universality. Each moment of my life is imprinted by the ideas of companies I engage with. Every product defines me, from the shoes I put on in the morning, to the car I drive, and even the notebook I sketch in. These choices are all a unique curation of my life and personality.
I take pride in the choices I make. I have a favorite coffee shop and a lucky yellow brush. I spend outrageous amounts on cologne just to smell nice. As much as I’d like to blame it all on the culture I grew up in, one that sells an ideal image of life, I actually adore the constant battle uphill to further my personal taste in clothes, beer, moisturizer, and countless other products.
If one day I disappeared and all that remained were my material possessions, I bet that a random stranger could discern a few things about who I was. But at the same time, some of the products in my life are there for no other reason but chance. Even still, some of the brands I associate with were chosen for me.
One of the strongest brand associations I have is with Chevrolet. I'm obsessed with the precision of luxury cars, but when it comes to mainstream consumer cars there's no room for any other names but Chevy. It's interesting to think about though, because I inherited this taste from my parents. While I may have moved away from the farm I grew up on, I carry the rugged ideals that I grew up on down every road I drive.
Next to the notes I take everyday for class, I'm often doodling, making thought maps, designing logos or just drawing random lines and shapes. I admire Moleskin's simple but durable design and I have a whole shelf of past notebooks I've filled up. Looking back at past notebooks is like getting a glimpse into my thoughts at the time. It's the perfect conduit for containing my studious thoughts and furthering my design inspirations.
One of the most recent brands I've delved head-first into is Jordan. I'm not much of an athlete, and couldn't make a free-throw if my life depended on it, but I can't deny my affection for Jordan. There's an undeniable sneaker-culture behind the brand that has been built upon years of ambitious designs from Jordan. I identify with the 'athleisure' concept of blending practicality and comfort with striking lines, textures, and patterns.
This is only the beginning. I could go on about brands for days, from my own concepts to what brands I couldn't live without. Expect a lot more posts about brands in future blog posts.